PUFF Arts & Film Festival ( As founder and programmer )

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Now in its 10th year. PUFF screened 56 films in 2020.  PUFF present an PUFF Indie Film Award each year to an outstanding filmmaker with a cash prize.

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Experimenta ( As founder & curator )

Experimenta has produced and exhibited more than 50 exhibitions in the past 8 years, including iTrust.HK, The Trilogy Project, Forced Empathy, Tacit Knowledge, Without Dialogue, Hut Fever and Cataract.  

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Experimenta’s most recent exhibition was held at the Central Academy of Fine Arts Museum in Beijing in October 2016.  Experimenta will be based in Beijing starting 2018 for 2 years. 

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Education

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Gina graduated from the London School of Economics and Political Science in Mathematics & Economics and the University of Hong Kong in Cultural and Media Studies.  She works and lives in Paris and Hong Kong.

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Creating in all directions

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Many of my independent films and curatorial work in the past decade were collaborations with the people I meet in the three cities that I had lived in, or, they would be connections that I forged when I started an art space on the back alley of Hollywood Road in 2009.  

 

Experimenta was a very very small space indeed but every project we endeavour to produce were original new multi-media art project.  Multi-media installations, soundscapes and live cinemas were some of the projects we had staged.  Artists came from Hong Kong and China and as far as Chile, Australia, Germany and Romania.  In 2016, Experimenta began to make exhibitions abroad.   Six Ways to the Senses was shown as part of the Biennale of Media Arts at the Central Academy of Fine Arts Museum in Beijing. 

 

In 2008, I started to live in Shanghai and it was there I made my first feature film.  Since then I had produced and directed 10 more film projects , working with filmmakers from Japan, France, China and Bosnia.  

 

Our films had shown in over 40 festivals around the world.  The most recent screening was at SXSW Festival 2016 in the USA.  

 

It was my work as a producer of films that I realised how difficult it is for art house films to find an engaged audience, especially is for women filmmakers and minority groups to show their films.   PUFF curate films that excels in the craft of story telling without the need of a big budget, and to show films that put unconventional characters as the leads.  

 

In 2016, PUFF makes a big step by launching our own online channel on LeEco Beijing, one of China's largest online movie platform.  The channel shows the award winning films from 2011-2016, with a view to reaching a much bigger audience that it would otherwise would have.   In 2020, our first film was launched on Netflix.

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Taking small budget films from the art house cinema to household online changes the ecology and structures of how , who and when a film can be made.  It gives much more power to the small filmmakers who are almost always women, minority groups and people who did not have a chance to attend expensive film schools.  PUFF has its sight not only in Hong Kong, but to be part of the new generation of cross media and international set of creators.  

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